Executive Team
Dr. King is dedicated to uncovering the underlining fundamental needs that drive employee and physician engagement. Her research has found that employees’ perceptions and well-being improvement by providing interpersonal and workplace support. Cynthia’s research background along with her dedication to improving overall employee and physician relations make her a strong asset at PRC.
As Senior Vice President of Physician and Employee Solutions for PRC, she leads the Physician and Employee Engagement division and is responsible for the development of the Engagement Index used to help healthcare organizations find effective and efficient ways to engage employees, physicians and caregivers in their overall culture. Considered an expert in Action Planning for Excellence, she is an accomplished speaker and published author. She received a PhD in Educational Psychology with a specialization in Learning Cognition, Motivation and Instruction and a MA in Program Evaluation from the University of Texas at Austin.
Connect with Cynthia via LinkedIn.
Mark Gorrell is a seasoned healthcare information technology executive with a track record of driving performance, efficiency and value for large, complex healthcare organizations, including integrated delivery networks, academic medical centers, and physician group practices. He brings extensive client-based insights to PRC, drawn from a career working with healthcare organizations and consulting firms serving healthcare clients, including Price Waterhouse, Geisinger, Allegheny Health System, Christus Santa Rosa Health System, and Georgetown University Medical Center. For 14 years, he served as CIO for Baystate Health, where he developed a strategic partnership with Cerner Corporation. Mark’s deep-seated understanding of the value of technology and innovative digital solutions in a rapidly changing marketplace grew out of these experiences. His approach to leadership has enabled him to build high-performing, service-oriented teams within a culture of collaboration, accountability, and continuous improvement. Mark earned a Bachelor of Business Administration degree from the University of Texas in Austin and a Certificate in Health Care Financial Management from the University of South Carolina in Columbia.
Connect with Mark via LinkedIn.
Laurie joined PRC in 2018 as a Leadership Consultant to develop strategy around Client Success initiatives. In 2020, Laurie assumed her current role of Senior Vice President, Client Success. Laurie is responsible for running all facets of the client journey, leading projects to success with high performing project teams. With the majority of her expertise in healthcare and life sciences, Laurie has a strong passion for people and a key focus on both creating and highlighting client success. She is a strong team leader and motivator, analytical thinker, and persistent change agent driven to engage and influence stakeholders to continuously seek, find, and successfully execute win-win solutions. Laurie has a Bachelors of Arts in Mass Communication and Media Studies from Arizona State University.
Connect with Laurie via LinkedIn.
Audrey is widely recognized as an expert in the field of patient experience and has developed a reputation of being devoted to client’s success. Audrey has been working with PRC clients since joining the organization in 1997, giving her a unique perspective on the emergence of the patient experience field and ways organizations can drive sustainable improvement. Based in Greenfield, Indiana, she has worked with hundreds of hospitals and health systems across the United States to help them measure and build customer loyalty. Through on-site educational presentations, webinars, and one-on-one consults, Audrey enjoys helping healthcare providers understand their customer experiences and finding solutions to provide consistently compassionate care to patients to achieve better outcomes. Starting as Executive Assistant to PRC’s President, she has also served as Consultant Assistant, Project Coordinator, Project Manager, and Client Relationship Manager. Audrey’s institutional knowledge of clients and of PRC itself is extraordinary. Her expertise enables Audrey to size up situations quickly and tap the right resources to provide consultation for implementing effective customer experience solutions. Audrey received formal designation as a Certified Patient Experience Professional (CPXP) from the Patient Experience Institute.
Connect with Audrey via LinkedIn.
Bruce joined PRC in 1990 and began developing PRC’s community health products in 1994, at a time when “community health needs assessment” and “population health” were little-known concepts among most healthcare organizations. Under his direction, PRC evolved into a nationally recognized leader in community health research, with more experience than any other national research provider. Over the course of his career, Bruce has advised hospitals, healthcare systems, public health departments, foundations, and community-based groups in hundreds of communities across the United States, and their work has impacted the lives of millions.
He works with clients to identify and define the specific health needs of their populations so that clients can conduct real-time and customizable research into individuals’ health status, risk, behaviors, and experiences to improve community health. He graduated summa cum laude from the University of Nebraska–Omaha with a Bachelor of Arts degree in International Studies and Public Relations.
Connect with Bruce via LinkedIn.
Mariela Alvarez-Sosa is Senior Consultant for Physician and Employee Solutions at PRC, where she leads the company's physician-focused product line and oversees its expansion and strategy. She brings more than 25 years of experience in physician engagement, recruitment, and alignment, combined with an extensive background in HR, marketing, and business development across profit, public, and not-for-profit healthcare systems. She has held executive roles at Memorial Healthcare System, one of the largest public healthcare systems in the nation, where she served as Vice President of Physician and Provider Recruitment and Engagement Strategies and built a recruitment division from the ground up. Prior to that, she served as Associate Administrator at Florida Medical Center, with oversight of strategic planning, physician relations, and recruitment. She has also held leadership roles at HCA, Tenet, and the University of Miami, where she began her career directing external relations and community partnerships. Mariela is the founder of Althea, a women physician social society and empowerment forum, and of Lucid Healthcare Consulting, a niche physician coaching and recruitment advisory consultancy for healthcare systems. She is a frequent speaker at national conferences on topics spanning recruitment processes, talent acquisition, and employer branding. She holds a Bachelor of Arts and Master of Business Administration from the University of Miami, along with certifications in SPHR, CPRP, and PPMC. She has served as Vice President of the Southeastern Physician Recruiters Association. Her work helps healthcare systems build stronger provider workforces while guiding physicians through career transitions with clarity and purpose.
Connect with Mariela via LinkedIn.
Dr. Christine Inguanzo serves as Chief Medical Officer for PRC, bringing more than two decades of experience in family medicine and patient-centered care. Since 2004, she has cared for patients in the Papillion, Nebraska area with a personalized approach focused on accessibility, communication, preventive care, and building meaningful patient relationships. Through her experience in primary care and the MDVIP model, Dr. Inguanzo has developed a deep understanding of the connection between patient experience, trust, communication, and long-term health outcomes. Her approach emphasizes individualized attention, timely access to care, continuity, and creating an environment where patients feel heard, supported, and empowered throughout their healthcare journey. As an advisor to PRC, Dr. Inguanzo provides valuable clinical and physician perspective to support patient experience improvement initiatives, healthcare communication strategies, and efforts focused on strengthening the human experience across care settings. Her frontline experience caring for patients and families helps inform practical, compassionate approaches that align patient needs with organizational goals and experience outcomes.
Advisors
Chris Malone is Founder of Fidelum Health, guiding the strategic direction of the firm. Chris has over 30 years of customer experience, consulting and executive leadership experience, with a track record of consistently driving growth and innovation. Previously, he held C-level executive positions at leading organizations including Goddard Systems, Choice Hotels and ARAMARK, as well as leadership roles at The Coca-Cola Company, the National Basketball Association, and Procter & Gamble. More recently, Chris has advised consulted to a broad range of healthcare organizations, including Mayo Clinic, Horizon Blue Cross Blue Shield, Orlando Health, Beth Israel Lahey Health and New York Blood Center and St. George’s University Medical School, to name a few. Chris is co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies. His new book, The HUMAN Remedy: Why Our Relationships Matter as Much as Medicine, will be released in February 2027 by Wiley Publishing. He has previously been a guest and contributor on CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek. Chris is also the host of the Humanizing Healthcare webinar and podcast series. Chris holds a bachelorʼs degree from the University of Maryland at College Park and a master’s degree from The Wharton School of the University of Pennsylvania.
Connect with Chris via LinkedIn.
As an Advisor to PRC, Kessa brings expertise in instructional design, organizational leadership, and workforce development with a focus on helping organizations strengthen leadership capacity, improve workplace culture, and support sustainable performance. She has designed leadership and professional growth programs for organizations including Kaiser, Microsoft, and Google, with experience spanning healthcare, technology, manufacturing, education, and the public sector. Kessa specializes in creating evidence-based training initiatives, engagement strategies, and action-oriented experiences that help teams navigate change, improve communication, and foster long-term organizational effectiveness within complex environments.
Stephanie S. Abbott is the Founder of hxology and a strategic advisor to PRC. A board-certified Fellow of the American College of Healthcare Executives, her career spans C-suite executive leadership, patient experience, and healthcare quality across some of the most respected health systems in the country. She has held executive roles at Adventist Health, HCA, and Intermountain Health, leading systemwide initiatives in culture, safety, and experience. She has served as faculty for the Institute for Healthcare Improvement, advising leaders on quality, safety, and patient engagement, and influences national healthcare policy through her role with the Partnership for Quality Measurement, sponsored by CMS, where she helps shape standards that impact patients and providers across the country. Stephanie is the author of Buried or Planted, a compelling account of her personal cancer journey paired with expert insights for transforming care. She also co-authored the children's book Love Is My Superpower with her daughter, helping families navigate the emotional journey when a parent gets sick. She has been featured on numerous podcasts inspiring healthcare leaders to see human experience as a strategic driver of trust, performance, and outcomes. She was recognized among the Top 50 Women We Admire in Tampa Bay in 2025 and 2026, named one of the Top Women Chief Experience Officers of 2026, and honored by Becker's Hospital Review as one of the Health System Chief Experience Officers to Know in 2022 and 2023. Stephanie holds a Lean Six Sigma Black Belt certification and brings a rare dual perspective to her work, having navigated healthcare as both a C-suite executive and a patient.
Connect with Stephanie via LinkedIn.
Founders
Dr. Inguanzo co-founded Professional Research Consultants, Inc., in 1980. What began as a passion for improving healthcare through research-driven insights has grown into a successful business benefiting millions of patients every year through hospitals and health systems using PRC’s custom research to achieve excellence. Through Dr. Inguanzo’s leadership, PRC has gained recognition for offering the most innovative and sophisticated market research and communication tools available. He also serves as a senior consultant for hundreds of hospitals and health systems in the United States, helping enhance loyalty to these institutions among patients, employees, medical staff, and consumers. Dr. Inguanzo has published dozens of articles in industry publications, such asHospitals & Health Networks, HealthLeaders, andTrustee magazine. He regularly speaks at national healthcare conferences, interpreting the trends revealed in PRC’s national studies and sharing his own extensive hospital experience. Dr. Inguanzo earned his degrees, including his Doctor of Philosophy in Engineering with emphasis on Statistics and Computer Science, from the University of Nebraska–Lincoln, where he is a Member of the Nebraska Hall of Computing.
Connect with Joe via LinkedIn. Send him a tweet via his Twitter account.
Joyce joined PRC as a partner in 1981. Over the past three decades, she has driven advancements in the company’s interviewing methodologies and developed a cadre of several hundred professionally trained interviewers. Her leadership in training, quality assurance, and survey design has established PRC’s reputation as an industry leader in telephone research. Joyce is known for her keen, empathetic listening skills, which are vital to healthcare organizations that need researchers to understand the needs of patients, physicians, employees, consumers, communities, and government agencies. As PRC’s first interviewer, she has acquired a deep appreciation for the skillsets and resources needed to collect high-quality data in a timely fashion for clients through PRC’s advanced telephone methodology. She has also helped shape PRC’s culture, which values client-focused, dedicated, loyal employees. Joyce earned a bachelor’s degree in Education from the University of Nebraska–Lincoln.
Tom joined PRC as a partner in 1981 and has played an instrumental role in business development and client service, helping hundreds of hospitals and healthcare organizations across the United States understand the value and competitive advantages of custom healthcare research. He has been vital to PRC’s evolution into a national industry leader. Tom’s decades of client development and marketing experience have helped him hone a keen understanding of what clients need to interpret and transform their data into action plans to improve performance. Tom earned a Bachelor of Science degree in Economics from the University of Nebraska–Lincoln.
Connect with Tom via LinkedIn.
An early partner with PRC, Ken leads the company’s technical community, whose members develop and introduce reliably accurate, client-focused tools, such as PRCEasyView.com®. Ken’s Research and Development team leverages customizable research capabilities that enable clients to view data in real time and then interpret and apply the data-driven insights they collect. Their work has kept PRC on the leading edge of user-friendly technical innovations in the healthcare survey industry. With stints in sales, customer service, and statistical analysis, Ken has developed the kind of broad knowledge base that equips him to understand the unique needs of individual clients. He earned bachelor’s and master’s degrees in Architecture and a master’s degree in Computer Science, all from the University of Nebraska–Lincoln.