2025 Healthcare Leadership Award Recipients Announced

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Beyond Provider Star Ratings: Expanding Transparency for Search Engine Success

November 12, 2025

Communications that Matter: The Value of Verbatim Employee Feedback

Hosted by:

  • Andy Ibbotson, CEO at RatingsMD
  • Megan Yezak, APR, Marketing Manager at MyMichigan Health

MyMichigan Health has expanded its successful transparency initiatives to include ratings and comments for providers, locations, service lines, and specialties. In partnership with RatingsMD, PRC clients can display their patient experience performance in the form of star ratings and reviews that publish on their website and provider directory, while also prompting patients to leave reviews on third party websites. Learn how this move boosted Google search performance, enhanced online reputation, and produced content gold for marketing materials.

Click below to view an OnDemand recording of the session, and view the full list of 2025 summit session recordings here.