Beyond the Numbers: How Audience Intelligence Transforms Healthcare Brand Performance
Hosted by:
- Samantha Linkous, Senior Strategist at Lewis Communications
- Hannah Williamson, Research Strategist at Lewis Communications
- Keith Schneider, Director, Market Perception at PRC
Healthcare leaders often find themselves sitting on stacks of research reports that feel too broad, too generic, or too siloed to guide meaningful action. Lewis’s Business Intelligence team has developed a replicable model that cuts through this noise—showing how intentional study design, nuanced segmentation, and integration of multiple data sources can transform how organizations interpret and act on their insights.
Drawing from real-world case examples, including a regional U.S. health system’s recent brand health tracking, this session highlights how segmenting by market and age uncovered insights hidden in topline reports, and how combining PRC studies with additional intelligence—like campaign performance and audience segmentation—painted a fuller picture of consumer behavior. Attendees will walk away with a practical framework for ensuring research investments translate into measurable impact on brand strategy, campaign execution, and ultimately, patient experience.
Learning Objectives:
- See the bigger picture in your data: Learn how to slice research differently and combine it with other sources to uncover richer insights.
- Hear a real-world success story: Explore how a health system used audience intelligence and data to compete in a crowded market, the steps they took, and what they learned.
- Turn insights into impact: Discover how to connect research back to everyday marketing decisions that drive growth and brand performance.
Click below to view an OnDemand recording of the session, and view the full list of 2025 summit session recordings here.
