PRC created the Brand Power Index to specifically examine each hospital in a given market, and where they are in each of these stages. Using proprietary weighting and a calculation of each score compared to what score they should be getting based on location, we determine how powerful your brand currently is compared to competitors, and in what stages you may be excelling or falling short. If your marketing efforts seem stuck, it could be that you’ve already built awareness and need to help boost perceptions. Or maybe you’re marking for utilization when not enough consumers know who you are.
Power Up Your Hospital’s Brand
March 28, 2019