Market Perception Solutions
Grow your market share with a clear understanding of how your consumers make healthcare decisions.
Your brand is more than a logo or tagline—it’s the impression consumers carry when they think of your organization. Understanding how your brand is perceived, both in the communities you serve and the markets you hope to reach, is critical to making confident, strategic decisions.
PRC’s customized Market Perception solutions give you a clear view of your brand’s strength, what drives consumer decision-making, and how future messaging will land. Whether you’re measuring brand awareness or testing new positioning, our insights help you navigate your next move with clarity and confidence.
Understand Your Brand's True Market Power
PRC’s Brand Intelligence Survey provides a comprehensive view of how your hospital is perceived within your market. By combining unaided awareness questions—such as which hospitals consumers believe are best—with aided questions about specific brands, we uncover how your organization stacks up against the competition. The results are distilled into our proprietary Brand Power Index® (BPI), which highlights your brand’s strengths, identifies opportunities for growth, and reveals how you compare in the eyes of consumers. READ MORE
Discover Why Patients Leave—And How to Keep Them
Outmigration is a persistent challenge for smaller hospitals, especially those near urban centers with more healthcare choices. Whether you're a critical access facility or part of a regional system, understanding why patients seek care elsewhere is crucial. PRC’s Outmigration Research analyzes consumer behavior to reveal what services patients are leaving for, where they’re going, and—most importantly—why. Armed with these insights, you can better position your hospital to retain more patients and strengthen service lines.
Make Smarter Expansion Decisions with Consumer-Driven Data
As healthcare organizations grow, entering new markets becomes a strategic imperative. Whether you're planning to build a new facility or acquire and rebrand an existing one, it’s essential to understand the local landscape. PRC’s Emerging Market Inquiry delivers tailored, market-specific insights into consumer perceptions, expectations, and preferences, enabling you to assess potential demand and plan expansion with confidence.
Validate Your Messaging Before You Launch
Rebranding is a significant investment—make sure it resonates. PRC’s Online Ad Testing allows you to test brand elements such as names, logos, images, slogans, and messaging with your target audience before going live. With feedback from real consumers in your market, you’ll gain the confidence to move forward with branding decisions that connect and convert.
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Experts
Regardless of the community, the distribution of health among residents is never equal, nor is there always equal opportunity for all residents to achieve and maintain health.
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Reliable
Ready to take your CHNA beyond the page? PRC’s suite of analytic tools offer the simplicity you need to take action in your community and earn grant funding.
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Your Partner
Just as research is more than data, consulting is more than generic advice. We’re here to understand your unique community, culture, needs, and goals.
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Exceptional
Your dedicated project manager is happy to help with anything from starting a survey to applying for conference speaking positions.
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Consumer & Brand
Not only does the PRC CHNA engage and give voice to hundreds of community residents, it also offers an innovative approach to getting broader.
Employee Experience
Not only does the PRC CHNA engage and give voice to hundreds of community residents, it also offers an innovative approach to getting broader.
Patient Experience & Government Surveys
Not only does the PRC CHNA engage and give voice to hundreds of community residents, it also offers an innovative approach to getting broader.
Physician Partnership Solutions
Not only does the PRC CHNA engage and give voice to hundreds of community residents, it also offers an innovative approach to getting broader.
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Call Center
Handling sensitive information as a leading provider of inbound and outbound call center services.
Community Health
Bringing expertise and passion to each assessment, PRC gets to the heart of your local health disparities and what exactly they mean for your neighbors.
Employee & Physician Experience
Addressing the most critical areas for your employees and physicians, making your organization an excellent place to work and practice medicine.
Market Perception
Providing you with reliable data to see how your hospital’s brand reputation stacks up against the competition.
Patient Experience
Maximizing value-based purchasing with PRC’s industry-leading response rates to drive patient experience toward excellence .
Public Health
Supporting a variety of public health initiatives with an eye on healthcare excellence.
Latest Resources
The Sum of Healthcare Experience
A focus on quality may seem obvious, but it’s a proven strategy for healthcare branding.
Case Study: Surpassing Competition & Sustaini...
Community Hospital has closed competitive gaps against surrounding hospitals and solidified their brand as an excellent place in the minds of their consumers.
New Year, New Brand Image
The following principle may come as a glimmer of hope for organizations with struggling brands: it’s never too late to change.