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Reducing Bias with Phone Surveys

June 24, 2019

The primary objective of using a random sample survey methodology is to speak intelligently about the entire population from which the sample is taken. The biggest impediment to accomplishing this goal is the injection of bias. Here we explain how PRC’s telephone methodology combats a few of the most dangerous types of bias, including that of self-selection, polarized responses, lag time, respondent, and demographic information.