by Isaiah Dominguez | Oct 11, 2019 | Market Perception
How do you collect data that is both representative and accurate, especially when it’s impossible to survey everyone in your community? What is the difference between a survey at a single point in time vs conducting surveys on an ongoing basis? Learn the answer...
by PRC | Oct 9, 2019 | Market Perception
Households across the country are dropping landlines and moving to cell phones. But are people really talking on the phone less? A misperception of many is that people don’t want to do phone surveys from their cell phone and prefer online instead. Many will say that...
by Isaiah Dominguez | Sep 19, 2019 | Market Perception
In early September, a trio of PRC teammates hopped on a plane bound for Nashville, Tennessee to attend the Society for Health Care Strategy & Market Development (SHSMD) Conference. While in attendance, PRC presented a pre-conference workshop, connected with...
by Isaiah Dominguez | Sep 18, 2019 | Market Perception
As with any consumer industry, healthcare consumer attitudes change over time, with the latest trends reminding healthcare leaders that, above all, patients are consumers (and vice-versa). We recognize the need to stay up-to-date with consumer habits and are excited...
by Isaiah Dominguez | Mar 28, 2019 | Market Perception
PRC created the Brand Power Index to specifically examine each hospital in a given market, and where they are in each of these stages. Using proprietary weighting and a calculation of each score compared to what score they should be getting based on location, we...
by PRC | Oct 26, 2018 | Market Perception
No longer does “patient” mean sick people turning to the local doctor for treatment. Today, they’re consumers with questions, insights, and opinions, and they remain the center of conferences such as the SHSMD Connections conference. In years past, retail industry...
