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The Case for Market Perception Research

The Case for Market Perception Research

Healthcare organizations across the country recognize the importance of measuring patient experience. While some studies, such as CAHPS® surveys, are tied to reimbursement requirements, most hospitals and health systems understand that listening to patients is...
The Sum of Healthcare Experience

The Sum of Healthcare Experience

The more you study the competencies of hospitals and health systems with leading brand perceptions, the more it becomes clear their effectiveness stems from multiple perspectives. An excellent patient experience requires engaged employees motivated to provide...
New Year, New Brand Image

New Year, New Brand Image

A healthcare brand can be many things, consisting of consumer perceptions of an organization’s quality and its strength compared to competitors. However, one thing a brand cannot be is stagnant. We live in an ever-changing world including the preferences of consumers...