by Isaiah Dominguez | Sep 18, 2019 | Consumer & Brand
As with any consumer industry, healthcare consumer attitudes change over time, with the latest trends reminding healthcare leaders that, above all, patients are consumers (and vice-versa). We recognize the need to stay up-to-date with consumer habits and are excited...
by Isaiah Dominguez | Mar 28, 2019 | Consumer & Brand
PRC created the Brand Power Index to specifically examine each hospital in a given market, and where they are in each of these stages. Using proprietary weighting and a calculation of each score compared to what score they should be getting based on location, we...
by PRC | Oct 26, 2018 | Consumer & Brand
No longer does “patient” mean sick people turning to the local doctor for treatment. Today, they’re consumers with questions, insights, and opinions, and they remain the center of conferences such as the SHSMD Connections conference. In years past, retail industry...
by PRC | Sep 24, 2018 | Consumer & Brand, Patient Experience
“This emergency room is so slow, my broken bone set itself while I waited!” “This surgeon is so terrible, he couldn’t win the board game Operation!” “The front desk here is so rude, they laugh at sick puppies and one-eyed kittens!” Reading comments like these on...
by PRC | Aug 29, 2018 | Consumer & Brand
There’s little to be said for certain in such a rapidly-evolving world, but the internet sticking around is a safe horse to bet on, even in medicine. For many years, consumers relied mostly on recommendations from friends and family for healthcare information. We all...
by PRC | May 17, 2018 | Consumer & Brand
In today’s interconnected and social media world, consumers rely on reviews to help make informed decisions on everything from which brand of shoes to purchase to where to make dinner reservations. It’s not just consumer goods being researched: Healthcare...
