by Noah Larsen | Nov 3, 2022 | Market Perception
We are well into football season this year, and I started to think about the similarities between successful, popular NFL teams and hospitals with strong brands. Before I go into that, I want to clarify that when referring to a brand, I am not just referring to their...
by Noah Larsen | Oct 11, 2022 | Market Perception
Written by Keith Schneider, Director, Consumer & Brand A healthcare marketing team is tasked with trying to shape the image of the organization within the community. Branding is not just for designer clothes, soft drinks, or other consumer goods; it is extremely...
by Noah Larsen | Jun 14, 2022 | Market Perception
Healthcare institutions are extremely important in rural and suburban communities. They’re often the primary (sometimes only) option for residents to receive care, and they serve as a major employer for the community. However, many rural and suburban hospitals,...
by Noah Larsen | Jan 10, 2022 | Market Perception
More than ever, patients are consumers and consumers are patients. The consumerism of healthcare continues to shape the ever-changing healthcare market. However, this shift in healthcare attitudes and perceptions does not mean organizations need to abandon their brand...
by Isaiah Dominguez | Feb 18, 2020 | Market Perception
If you read part one in this series, you know how important it is for a healthcare review to be fair and credible. After all, these are the online reviews people read when they are at their most vulnerable. Luckily for the majority of...
by Isaiah Dominguez | Jan 14, 2020 | Market Perception
With most Americans happily spending increasing amounts of time on their smartphone (in fact, we know that 42% of our readers are reading this on their phones), it’s no surprise that each year sees a rise in people finding doctors based on word of mouth and online...
